I’m a designer and creator at heart. I lead with curiosity, collaboration, and humor, to build high-craft design teams and develop user-centered strategies that drive both user delight and business impact. Over my career, I’ve shaped products and platforms across social media, fintech, entertainment, enterprise software, and e-commerce. My work has reached billions of users and delivered measurable outcomes for organizations ranging from scrappy startups to Fortune 500 companies.
I’ve designed scalable design systems and processes, led 0-1 product development, and introduced technologies like generative AI to tackle complex challenges and unlock new possibilities. Leadership, for me, is about more than managing people—it’s about elevating teams and individuals to their full potential through clarity, mentorship, and fostering an environment where design is valued as a strategic business practice.
Outside of corporate work, I founded Bout It, the first-ever "Merch as a Service" platform, helping small businesses connect with their customers through expertly designed merch. By blending e-commerce with tailored design services, I’ve made it easier for businesses to expand their reach and unlock new revenue streams.
When I’m not leading design initiatives, I’m usually exploring emerging technologies, dreaming up solutions to everyday problems, or reading about UFOs 🛸. Let's connect!
Career highlights
See my LinkedIn for a full breakdown of my experience
2023 – Present
2024 – Present
2021 – 2023
2019 – 2021
2016 – 2019
Sr. Manager of Product Design | Walmart
Led design initiatives across multiple business units at the world’s largest retailer, leveraging AI to enhance store operations, increase store revenue, and improve the experience for 1.6M store associates. Offered a promotion within six months for driving measurable outcomes and fostering collaboration across teams.
Founder | Bout It Merch
Created the first-ever "Merch as a Service" platform empowering small businesses to develop, market, and sell high-quality merchandise. Designed and built a seamless e-commerce and fulfillment marketplace, growing a team and forming partnerships that increase client revenue streams and customer engagement.
Product Design Lead & Mgr | Meta
Directed a 46-person team to create a generative AI vision for Reels, developing future-forward tools that empower Creators. Designed and implemented a cross-functional half-planning process adopted org-wide, improving collaboration and strategic alignment.
Principal Design Lead | SurveyMonkey
Delivered a 0-1 enterprise market research platform powered by AI, exceeding its initial revenue target by 166%. Established a comprehensive design system and designed advanced tools like max-diff and concept testing, driving SurveyMonkey’s first entry into the enterprise-grade market.
Senior Design Manager & Principal Designer | Nextdoor
Designed key 0-1 initiatives, including Groups, Classifieds, and Local Biz, to meet the unique needs of local communities. Designed sentiment detection systems to promote civil discourse and established Nextdoor’s first user research team, leading the org toward data-driven product decisions.